BMATWT 352 - Building Materials and Forest Products Marketing
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Building Materials and Forest Products Marketing

Dr. David T. Damery
Office: Room 120, Holdsworth
Office Hours: By Appointment
Phone: 413-545-1770
email: ddamery@forwild.umass.edu

Introduces marketing concepts as applied to the building materials industry, the "4 Ps" of marketing; product, price, place and promotion of consumer and industrial building materials products, market segmentation, industry structure and competition.

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Welcome to BMATWT 352, Fall, 2006

    
         

Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

    
Many of the materials created for this course are the intellectual property of the instructor. This includes, but is not limited to, the syllabus, lectures and course notes. Except to the extent not protected by copyright law, any use, distribution or sale of such materials requires the permission of the instructor. Please be aware that it is a violation of university policy to reproduce, for distribution or sale, class lectures or class notes, unless the faculty member has explicitly waived copyright. Copyright 2006, David T. Damery