BMATWT 352 - Building Materials and Forest Products Marketing
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Assignment 1


Due: Tuesday Sept. 15  

First: Browse the web to find a home page for a building industry company of your choice (Not Home Depot).

Second: Search the company's website to find their corporate Mission Statement.

Third: Read through the mission statement and look for mention of any "marketing" mission. (Knowing what you now know about the broad definition of marketing and the 4 P's this should be easy.)

Fourth: Print out or write down on a sheet of paper what you have found. Be prepared to discuss your findings in class..

 

Please hand in your assignment IN CLASS.


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DAVE DAMERY
   
         

Produced and maintained by David T. Damery
Building and Construction Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

    
Many of the materials created for this course are the intellectual property of the instructor. This includes, but is not limited to, the syllabus, lectures and course notes. Except to the extent not protected by copyright law, any use, distribution or sale of such materials requires the permission of the instructor. Please be aware that it is a violation of university policy to reproduce, for distribution or sale, class lectures or class notes, unless the faculty member has explicitly waived copyright. Copyright 2009, David T. Damery