BMATWT 352 - Building Materials and Forest Products Marketing
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Assignment 2- E-Commerce in the Building Materials Industry

Due Thursday 9/21

Please submit all assignments at the start of class.

You were assigned in class a particular type of E-Commerce application to investigate

  • B2C - Last Name begins A- H
  • B2B - Last Name begins I - M
  • C2C - Last Name begins N - R
  • C2B - Last Name begins S - Z

1) Use a search engine, or other method (for example scanning through trade journals) to locate an example of the type of application you were assigned.

2) Review the e-commerce example by exploring the relevant website, and referring to the material presented in Chapter 3 of the text.

3) Describe what type of Marketing the firm or organization employs

  • Brick and mortar

  • Click only

  • Click and mortar

4) Determine what sources of E-Commerce revenue the organization takes advantage of:

  • Product/service revenue

  • Advertising income

  • Sponsorship income

  • Alliance income

  • Membership and subscription income

  • Profile income

  • Transaction commissions

  • Market research and information fees

  • Referral income

5) Provide a SITE REFERENCE (http://www.blah.blah.com).


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DAVE DAMERY
   
         

Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

    
Many of the materials created for this course are the intellectual property of the instructor. This includes, but is not limited to, the syllabus, lectures and course notes. Except to the extent not protected by copyright law, any use, distribution or sale of such materials requires the permission of the instructor. Please be aware that it is a violation of university policy to reproduce, for distribution or sale, class lectures or class notes, unless the faculty member has explicitly waived copyright. Copyright 2008, David T. Damery