BMATWT 352 - Building Materials and Forest Products Marketing
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Assignment 4 - Marketing to Gen Y


Due: Thursday Oct. 22

From the Reading (Online and handed out in class) “Marketing to Millennials: Generation Y”

1) About how old are Gen Yers?

 

2) Can you give a characteristic of Gen Yers? What are they like?

 

3) The author states Gen Yers consider: Cheap cost, good quality, fast service and an “experience” when thinking about a purchase. Can you suggest a product/service that meets this test?

 

4) You are marketing cellulose insulation, made from recycled paper, to a Gen Y audience. Propose a marketing message for your product that speaks to their buying behavior and their “eco-conciousness” talk about both product & price considerations.

 

 

Please hand in your assignment IN CLASS.


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Produced and maintained by David T. Damery
Building and Construction Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

    
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