BMATWT 352 - Building Materials and Forest Products Marketing
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Assignment 3- Micro and Macro Environments that affect Marketing

Due Thursday 9/28

Please submit all assignments at the start of class.

1) Choose any firm in the building materials industry. This can be a product manufacturer, wholesale distributor, retailer, architect, contractor, design/developer your choice!

2) From YOUR FIRM'S PERSPECTIVE identify, name and briefly describe 3 elements of that firms MICROENVIRONMENT and how they impact the firm's marketing efforts.(as described in the text p. 100-103)

3) As in part 2. do the same for 3 elements in the firm's MACROENVIRONMENT.


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DAVE DAMERY
   
         

Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

    
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