BMATWT 352 - Building Materials and Forest Products Marketing
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Assignment - Product Choices


Due: 10/25

You must choose to answer this assignment from one of the following 2 perspectives:

A) You are a Design office (as in an Architecture firm) or

B) You are a General Contractor for residential construction projects:

1) Describe one PRODUCT for each of the following Industrial Product categories that you purchase for your firm.

a) Materials and Parts

b) Capital items

c) Supplies & Services

2) Choose one of the three products that you named in 1) and answer the following:

  • What is the core benefit?
  • What is the LEVEL of quality that you need for this item?
  • Are there any AUGMENTATIONS (delivery, warranty, after sale service, installation) that is important in your purchase decision?

3) For any of the three items you chose in 1) list a "Brand name" that you would consider purchasing? What benefits do you receive from purchasing that particular brand?


 
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Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

    
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