BMATWT 352 - Building Materials and Forest Products Marketing

Assignments

All homework will be due at the start of class on the date indicated. Please hand in paper assignments at that time.

Homework Assignments

Outline for Case Study Method

Assignments

Assignment 1 - Mission Statement - Due 9/15

Assignment 2 - Product Market Expansion - Due 9/22

Assignment 3 - Marketing in Digital Social Networks - Due 9/29

Assignment 4 - Marketing to Gen Y - Due 10/22

Assignment 5 - Business of Trading - Due 11/3

Assignment 6 - Pricing Spreadsheet - Due 11/24

CASE STUDIES

Case Study 1 - California Redwood Due 10/22

Case Study 2 - Jamaican Hardwoods - Due 12/3

Produced and maintained by David T. Damery Building and Construction Technology Department of Natural Resources Conservation College of Natural Resources and the Environment University of Massachusetts, Amherst.