BMATWT 352 - Building Materials and Forest Products Marketing
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In-Class Advertising Plan

Pair up.

You are a builder of custom homes and you are planning a new development where you will be building smaller homes to the LEED-for Homes standard. LEED stands for Leadership in Environmental and Energy Efficient Design. THese homes will feature locally produced products, certified sustainably managed wood, EnergyStar and other environmentally friendly building technologies.

Answer the following, and be sure to include both your names on the sheet you hand in.

 

1) Who are your target customers?

2) What is the objective of your Ad campaign (inform, persuade, or remind?) give a reason why?

3) What is your Ad budget? How did y

ou arrive at the figure?

4) What execution style will you use (lifestyle, scientific/technical, testimonial...) Why?

5) What media outlet(s) will you use?

 

 


 
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DAVE DAMERY
   
         

Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

    
Many of the materials created for this course are the intellectual property of the instructor. This includes, but is not limited to, the syllabus, lectures and course notes. Except to the extent not protected by copyright law, any use, distribution or sale of such materials requires the permission of the instructor. Please be aware that it is a violation of university policy to reproduce, for distribution or sale, class lectures or class notes, unless the faculty member has explicitly waived copyright. Copyright 2008, David T. Damery