BMATWT 352 - Building Materials and Forest Products Marketing

In-Class Product Definitions

Think of an item that you purchased in the last month. Write down the following.

1) Describe it.

2) What is the core benefit?

3) What is the Brand Name?

4) What are the most important FEATURES of this product?

5) Was product DESIGN or STYLE important in your purchase decision?

6) Describe the QUALITY LEVEL of your product.

7) Did your product feature attractive or functional PACKAGING?

8) Did your product come with any augmentations? (e.g. Delivery, Installation, Warranty, ...)

 

Now Swap with your neighbor and critique their answers.

 

 

Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.