BMATWT 352 - Building Materials and Forest Products Marketing
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Kotler & Armstrong, Principles of Marketing- Lecture PowerPoints
Lecture 01 - Introduction and Course Overview
Chapter 1 - Marketing - Managing Profitable Customer Relationships
Chapter 2 - Company and Marketing Strategy
Chapter 3 - Marketing in the Digital Age
Notes: eBusiness in Quebec Forest Products IndustryChapter 4 - The Marketing EnvironmentMass. Benchmarks - Immigration Article p.15 Income inequality - Gini Coefficient Demographics and Housing
Chapter 5 - Managing Marketing Information
Chapter 6 - Consumer Markets - Buyer Behavior
Chapter 7 - Business Markets -Buyer BehaviorStudy Looks at Shopping Habits of Home Improvement Customers
Selling Softwood LumberChapter 8 - Segmentation, Targeting and Positioning
Chapter 9 - Products, Servcies & Branding
Random Lengths PricesChapter 13 - Distribution (Place)
Chapter 14 - Retailing and Wholesaling
Chapter 15 - Marketing Communication
Chatper 16 - Advertising, Promotion and PR
Chapter 18 - Competitive Advantage
Chapter 19 - Global Marketplace
Produced and maintained by David
T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.