The following is taken from SRI Consulting's VALS (TM) material

 

Actualizers - Actualizers are successful, sophisticated, active, "take-charge" people with high self-esteem and abundant

resources.

 

Fulfilleds - Fulfilleds are mature, satisfied, comfortable, reflective people who value order, knowledge, and

responsibility.

 

Achievers - Achievers are successful career and work-oriented people who like to, and generally do, feel in control of

their lives.

 

Experiencers - Experiencers are young, vital, enthusiastic, impulsive and rebellious. They seek variety and excitement,

savoring the new, the offbeat, and the risky.

 

Believers - Believers are conservative, conventional people with concrete beliefs based on traditional, established

codes: family, church, community, and the nation.

 

Strivers - Strivers seek motivation, self-definition, and approval from the world around them. They are striving to find a secure place in life.

 

Makers - Makers are practical people who have constructive skills and value self-sufficiency.

 

Strugglers - Struggler lives are constricted.