BMATWT 352 - Building Materials and Forest Products Marketing
 

Readings


 

Marketing and Customer Relationships (Ch. 1)

"Chips off the Beta Block"

Marketing and eBusiness (Ch. 3)

eBusiness in Quebec

Marketing Environment (Ch. 4)

Demographics, the Housing Market, and Demand for Building Materials

Economic Outlook - Indicators show a mixed bag

VALS Typology - SRI Consulting



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DAVE DAMERY

Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

  		   
             
Many of the materials created for this course are the intellectual property of the instructor. This includes, but is not limited to, the syllabus, lectures and course notes. Except to the extent not protected by copyright law, any use, distribution or sale of such materials requires the permission of the instructor. Please be aware that it is a violation of university policy to reproduce, for distribution or sale, class lectures or class notes, unless the faculty member has explicitly waived copyright. Copyright 2008, David T. Damery