BMATWT 352 - Building Materials and Forest Products Marketing

Schedule - Fall, 2008

Date	Topic	Readings
9/2	Course Introduction - Introduction to Marketing	KA Ch. 1, Online: Syllabus
9/4	Company & Marketing Strategy	KA- Ch. 2
9/9 - 11	Marketing in the Digital Age	KA- Ch. 3, Online Weyerhaueser
9/16-18	The Marketing Environment	KA - Ch. 4, Online Demographics Immigration Gini Coefficient
9/23	Guest Lecture (TBA)
9/25	EXAM 1
9/30-10/2	Managing Marketing Information, Case Study Introduction	KA - Ch. 5, Online
10/7	Introduce Case Study #1	Online
10/7-9	Consumer Markets & Consumer Buyer Behavior	KA - Ch. 6, CP 27-28
10/16	Business Markets & Business Market Behavior	KA - Ch. 7, CP 29-34
10/21-23	Products, Services and Branding	KA - Ch. 9, CP 35-44
10/23	CASE STUDY 1 DUE
10/28	New Products	KA - Ch. 10
10/30	Pricing Factors and Approaches	KA - Ch. 11, Online
11/4	Pricing - New Products and strategy	KA - Ch. 12
11/6	EXAM 2
11/12	Wednesday Class - Tuesday Class Schedule - Place - Distribution, Marketing Channels	KA - Ch. 13
11/13	Northeast Young Lumber Execs
11/18-20	Channels of Distribution	Online
11/20	Introduce Case Study #2
11/25	Promotion	KA - Ch. 15, 16
11/27	NO CLASS - Thanksgiving
11/30 - 12/12	Personal Selling	KA - Ch. 17
12/4	CASE STUDY 2 DUE	CP 113-115
12/9-11	Sales Management	Handout
12/18 - 4PM	FINAL EXAM - Holdsworth 203

KA - Kotler & Armstrong, 2004, Principles of Marketing , Activebook 2.0

Online Readings

Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.