Instructor: David T. Damery,

Office: Holdsworth 120

Office Hours: By Appointment

Tel. 413-545-1770

E-mail: ddamery@forwild.umass.edu

 

TEXT & MATERIALS:

Principles of Marketing (activebook v 2.0), Prentice Hall, Upper Saddle, NJ, 2004

Supplementary Materials: Course Packet (Available at Campus Design & Copy, Student Union Bldg)

COURSE DESCRIPTION:

Introduces marketing concepts as applied to the building materials industry, the "4 Ps" of marketing; product, price, place and promotion of consumer and industrial building materials products, market segmentation, industry structure and competition.

 

PREREQUISITES:

None

CREDITS:

Three

COURSE OBJECTIVES:

 

COURSE SCHEDULE:

SPECIAL NEEDS:

All reasonable efforts will be made to meet the individual needs of the student. If you have a learning disability or need special accommodation please make an appointment with the instructor to discuss your needs. All discussions will be strictly confidential.

 

ATTENDANCE POLICY:

Lectures, class work, and exams will be given during the scheduled class times. Class attendance is extremely important in providing the student with the best chances for meeting the course objectives. Any absences need to be discussed with the Instructor beforehand so that required assignments are handed in on time. No make-up quizzes will be scheduled without prior arrangement with the instructor.

 

GRADING AND EVALUATION:

Students are expected to have read text or course packet material prior to each class lecture. The lectures are designed to reinforce and expand on the material contained in the course packet and textbook. Students are encouraged and will be called on to participate and contribute in class discussions, in-class exercises, group work, and case presentations.

The concepts and techniques being studied will first be presented and discussed in class. Real world problems and examples will frequently be used to tie theory with practical issues in the building materials industry.

The numerical grade will be determined as follows:

 

* Case presentations are graded on a group basis.

Grading

Grade	Range
A	GE 93
A-	90 - 92+
B+	87 - 89+
B	83 - 86+
B-	80 - 82+
C+	77 - 79+
C	73 - 76+
C-	70 - 72+
D+	67 - 69+
D	60 - 66+
F	LT 60

 

GROUP WORK:

Students will be assigned to a group for the purpose of preparing case studies. Students are encouraged to work on homework assignments in groups. Please remember that performance on exams will depend on individual skills and knowledge. A thorough understanding of the lecture and homework material will assist the student in successfully meeting the course objectives.

ACADEMIC HONESTY:

The University requires honesty of all its members in their academic work. Honesty is necessary to the learning process, and is integral to the atmosphere of genuine inquiry and intellectual curiosity which the University seeks to foster. Academic dishonesty not only contradicts the expectations of a community whose central purpose is the pursuit of intellectual endeavor, it violates University rules and regulations, a fact of which all students must be aware. For a more complete definition visit the University Academic Honesty page.