BMATWT 353 - Business of Building

 

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Assignment 9 - Market Segmentation

Due: Tuesday, April 8


From the US Census Website you can find Massachusetts Demographic Data, from the 2006 ACS Demographic and Housing statistics.

From http://www.census.gov/

Select: American Community Survey

Select: 2006 ACS Data Products, American Fact Finder

Select: Fast Access to Information, select a State, Massachusetts

Select: Scroll down to ACS Demographic Estimates, Select Show More

OR

Use the following file: MA_2000_Census.rtf

 

From this Data:

1) From this data, (you may have to combine some line items) Find the totals and Rank Order (Highest population to lowest population) the following age brackets.

15 - 24 years, 25 - 34 years, 35 - 44 years, 45- 54 years, 55 - 64 years.

2) In terms of the market for housing, which of these market segments seems most attractive to you and Why?

3) Choose a "product", housing or otherwise, to market to the 55 - 64 year age bracket. Describe the product/service/idea and why it would be attractive/needed/ or wanted by this age bracket.

 

 

 

 

    
         

Produced and maintained by David T. Damery
Building Materials and Wood Technology
Department of Natural Resources Conservation
College of Natural Resources and the Environment
University of Massachusetts, Amherst.

    
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