BMATWT 452 - Building Materials Computing
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Exam 3 Study List
Personal Digital Assistants (PDA)
- What are they?
- What do PDA's do?
- What types of standards and operating systems do most PDAs fall under?
Marketing your Website:
Search Engine Strategies
- TITLEs
- Meta Tag "DESCRIPTIONS"
- Keywords in headers
- Keywords in first paragraph of text
- Keywords in hyperlinks
- Several pages devoted to a particular issue
- Submit URL to Search Engines
What is the difference between a Search Engine and a Directory?
Linking Strategies
- Get listed in relevant Directories
- Reciprocal Links
- Write about your site in eNewsletters
- Issue press releases
Traditional Strategies
- Put URL on stationary, business cards, and any printed material
- Promote using traditional media: newspaper, radio, TV, trade journals
- Offer a free service
Email Strategies
- Signature files
- Publish and email newsletter
- Send offers to visitors and customers
- Rent targetted email lists
Website Design Tips
Do's and Dont's
- Backgrounds
- Music
- Animations
- Checking links
- Frames
- Unwanted Pop-ups
- Images and Image sizes
- Unfinished - new sites
Website Design for Usability
- ALT tags
- Contrast between text and background
- Consistent location for Navigation Bars
- Limited Scrolling on Home Page
- Simplicity
- Use standard conventions (for hyperlinks for example
- Use bulletted lists
- Easy to read fonts
- Quality assurance: Check spelling, grammar, layout, browser compatibility, links