Managing Universities

Week 4: Teaching

All American universities begin with teaching. Research universities have a major commitment to the exploration and development of knowledge, but almost all organize their work from a base in teaching. The scale of the teaching mission can range from the enrollment of a private research university such as Cal Tech at perhaps 900 students to the student population of a large public research university such as the University of Texas with over 45,000 students. The ratio between graduate students and undergraduates and the balance of instructional programs between liberal arts and applied disciplines and professions also differ dramatically from campus to campus and from private to public institutions. These characteristics of the teaching environment help establish differences in campus culture and style. In almost all cases, however, teaching matters in American universities.

Teaching is a subject near and dear to everyone's heart. All observers of colleges believe they understand teaching because most of them have experienced teaching as students, teachers, or both. Academics and everyone else believe they know the essential elements of good teaching and most have firm opinions about the proper outcome of instruction. Teaching is an accessible art and practice. People can see what teachers do, observe the process, and experience its impact. This leads to a wide range of opinion on the benefits, content, characteristics, and outcomes of teaching. If these opinions coincided, the work of the university would be much easier, but they do not.

Every educational learning fad finds its passionate adherents within and without the university, advocates who believe that some particular technique, approach, incentive, or behavior on the part of teachers or students will bring about greatly enhanced learning. This enthusiasm reflects the popular belief that university teaching delivers great value and deserves careful attention. Several themes recur in the endless conversation about teaching. Some of these we'll deal with when we discuss the productivity and quality of teaching. Here we think a bit about the content of teaching.

As we would expect from the pragmatic history of American colleges and universities, the content and delivery of instruction has an academic perspective and a practical delivery mechanism. Universities all adhere to a general if not too precise standard notion of what constitutes a "liberal" or arts-and-sciences education, and express this standard through the structure of the undergraduate curriculum. This core content, while the source of tremendous and often bitter intellectual and cultural debate, is actually quite stable and uniform throughout American higher education. Some will protest that the curriculum ignores the classics (however defined); that it ignores new authors and over or under emphasizes some cultural or political perspective; that it does not do enough for foreign languages or for math and the sciences; or that it neglects some other topic of interest. Yet, in truth, the differences among universities reflect mostly style and labeling rather than substance. The readings offer a sampler of curricular descriptions taken from widely different types of elite colleges and universities.

The reasons for the uniformity of college curricula come from the twin power of competition and regulation. Competition ensures that each college and university offers much the same curriculum to a common marketplace of students and parents. In competing for students, the institutions focus on minor forms of product differentiation, image, and presentation. Regulation reinforces this uniformity of content through accreditation, a process that encourages or coerces all colleges and universities to deliver similar undergraduate programs. This regulation is even more significant for applied and professional programs whose accreditation often enforces highly rigid content specifications.

We will consider the specific issues of regulation and accreditation later on in this course. The readings for this week include some commentary on the state of the curriculum. Conrad and Duren discuss the impact on college curricula of the debates over what students should learn and what faculty should teach through a review of some of the more visible attacks on the content of American college education. The detailed discussion of college teaching in math, technology, engineering, and the sciences published by the National Academy Press offers a comprehensive look at the challenges facing those who would improve on the American college curriculum.

Teaching, the individual practice of instruction, receives much attention and study. Not all of this helps except to tell academics what they already know. Academics know that teaching is a handicraft activity in which someone who knows something engages the students so the students will learn what they need to know. Good teaching delivers both informational content (names, dates, facts, formulas) and methodological process (critical thinking; analytical techniques; and information evaluation, validation, and verification). Good teaching gives the student methodological skills that extend beyond the current validity of the informational content. Since teaching is a joint handicraft art between an individual student and the teacher, the teaching process that works for one teacher-student combination may not work equally well for another combination. Successful teaching in large groups uses different styles and techniques than teaching in small groups. No single uniform methodology for teaching works for all subjects, students, teachers, or classes. The Bess article provides a useful perspective on the practice of teaching.

Because academics know much about teaching, they often find the public conversation about teaching and learning frustrating. Some observers of the undergraduate experience, unhappy with the results of college instruction, seek to shift the conversation to something they called "learning" and place this notion outside the process of teaching. Teaching, in this view, is simply a mechanical process, learning, however, is the real thing, the product of teaching. Many faculty believe that the two are the same thing, if we succeed in teaching, the results of the course, as reflected in the grade, indicate the individual student's learning. Reformers, seeking to weaken the authority of the teacher, set up an external measure of teaching effectiveness, and call that "learning." Unfortunately, learning is no less individualized a product and no less dependent on the perspective of the student than is the teaching that produces the learning. The Kuh piece offers an expansion of the notion of teaching to include the entire student experience at college, a definition that focuses more on the student's sense of self than it does on the content of the academic program.

For these reasons, most universities manage undergraduate teaching through the specification of a structured academic content that includes some standardized patterns. Almost all colleges and universities identify two dimensions in the undergraduate academic content: core requirements and a major.

The core requirements speak to the virtually universal commitment of American higher education to providing students with a general understanding of the content and analytical process of disciplines in the sciences, the humanities, and the social sciences. Often these are called "General Education" or in student parlance "GenEd."

The major recognizes the need to know what it means to be an expert, to understand the full dimensions of a particular field of study, and to recognize how experts in this field acquire and master knowledge. While no one expects the information acquired in the major to remain current and useful for a lifetime, everyone expects the skills learned in acquiring that major to remain useful indefinitely and to serve the student as lifetime tools of learning. The Lombardi piece serves to highlight this time-honored structure of American college education.

If we find consistent structures for the curricula of most colleges and universities, the actual organization and management of the delivery of instruction varies greatly by size of institution. In small colleges, the resident faculty deliver the curriculum in classes that may vary from 5 to 20 students up to as many as 80 to 100 for survey courses. The students and faculty often know each other well by the end of the four-year experience. The curriculum, standardized for all students with relatively few alternative paths to a degree, nonetheless offers multiple opportunities for tailoring academic programs for individual student interests. The value provided in this structure is the personal and direct interaction of students and faculty over time. This mode of instruction tends to be expensive. If the college has national quality faculty, students and their parents will see high tuition and other costs. Most institutions delivering instruction in this format exist in the private sector, and many have a historical or current sectarian character. Colleges with this style have enrollments from 1,000 (the bare minimum for institutional survival in most cases) to perhaps 5,000 (the transition point around which colleges become too large to sustain the intimate style).

In larger institutions, now almost always called universities whatever their academic character, the faculty teach undergraduates in large and small classes, but additional part-time, adjunct, or graduate student teachers, some with sub-professorial credentials, take over parts of the instructional and academic support functions. In large institutions these non-tenure track faculty may teach survey courses and beginning language or math courses. Class size in big institutions range from 15-20 to 500 or more for some general lecture survey courses. In these larger institutions, while students lose the intimate and continuous academic interaction with a small group of faculty, they gain a large pool of expert faculty in an extensive array of specialties. Students have many alternative paths to their degrees and many choices to enhance or customize their course of study.

The management of enrollment and instruction at large universities, particularly as the scale rises from the 5,000-10,000 undergraduate to the 30,000-40,000 category, requires significant managerial and technical skill to put students in the right classes at the right time with the right instructor. Managing the teaching process of a large institution takes time, attention, and expertise. The Kellogg Commission reports include a number of items directed at the issue of teaching and learning in ways that, while speaking to a sense of crisis in teaching and learning, manage to demonstrate multiple examples of successful programs from universities whose representatives served on the commission. Kuh's article speaks to the larger issue in teaching and learning that sees the student's entire campus experience as the unit of analysis for evaluating successful undergraduate programs.

In all institutions, large or small, technology serves to enhance and modify traditional forms of instruction. Films and television provide alternative content for some courses, substituting for books and lectures. Computer mediated instruction and various forms of distance and continuing education modify and enhance the instructional patterns in most universities and colleges and promise to increase over the next decade, although considerable controversy rages over the likely impact of this technology. The Twigg and Carnevale articles speak to these issues and the Morgan report provides an important reality check on the relationship between costs and results.

Graduate instruction, an especially important function in large research universities, has its own dimensions. The first, graduate classroom instruction, mirrors undergraduate teaching, although at a higher level of intensity and a higher expectation of performance. The size of graduate classroom instruction scales from 10 to 80 students per class, with most classes near the lower end. The permanent faculty deliver large parts of the MA/MS and professional graduate curricula in this mode.

A second dimension includes the seminars, colloquia, and thesis/dissertation activity that focus on research. This second dimension particularly characterizes Ph.D. preparation. Instruction in this mode involves the faculty and students in groups ranging from 1 to 20. Regardless of institutional size, most advanced graduate education falls to the regular faculty or to distinguished fully-qualified visiting or part-time faculty.

Clearly, then, scale of operation has the most impact on undergraduate teaching and the least on graduate instruction. Graduate teaching gains least in economies of scale, either through labor costs or through the efficient use of facilities. Undergraduate instruction gains the most from economies of scale in all areas from labor through facilities. The fixed cost of graduate education, especially at the post-Masters level, responds hardly at all to issues of scale. Indeed, the principal costs of advanced graduate education come from the support and maintenance of the research enterprise within which graduate education takes place, and because of this issue of scale, both public and private research universities appear most similar in their graduate and Ph.D. education and least similar in their undergraduate programs.

A special set of circumstances applies to graduate professional education in the health sciences and other similar fields with clear regulatory requirements. These programs often specify the resources required for each student so rigidly that few economies of scale apply.

Universities manage their teaching responsibilities by attempting to meet the academic standards demanded by the faculty; the learning expectations of students, parents, and employers; and the cultural expectations of the supporting public. Managing instruction provides one of the university's principal challenges.

Among the many issues academics constantly consider about teaching, the following can provide a start:

  • In reviewing the college curricula indicated in the readings (and any others you find), do you believe that the convergence of academic purpose exists or do you see significant differences in institutional academic goals and objectives? What are those differences?
  • In what ways does the argument over teaching and learning distract us from the work of the university and in what ways does it help?
  • What impact has technology had on higher education teaching and what future impact is it likely to have?
  • Will the virtual universities and for-profit institutions outdistance traditional colleges and universities as the primary source of higher education for Americans?

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