Readings Online

Ajzen (2005), Chs. 5 & 6 Ajzen (1992). Persuasive communication theory in social psychology Cialdini (2001), Chs. 4 Cialdini (2001), Chs. 6 Fishbein & Ajzen (1981), Acceptance, yielding, and impact Sears & Kosterman (1994), Mass media and political persuasion